Everything You Need to
Transform Business Education
Platform for educators who teach “by doing”: fast feedback, clear grading and full control over the course — from simulation start to results summary.
AI-Powered Assessment
Grading that saves time and improves feedback quality.
Complete Curriculum
Complete program from strategy to execution — ready "out of the box".
Enterprise Platform
Seamless work across multiple groups and subjects — in one place.
Real-Time Collaboration
Collaborative work "live", like on a real project.
"Students finally see why some customers buy and others abandon \u2014 and how to change it."
"Grading takes minutes, and feedback is richer and more helpful than before."
Turn a class into a
working team
Students choose a role, own real decisions, and see the impact together. Each profile connects to the site editor, analytics, finance, logistics, and the customer journey—so cause → effect is visible and coachable.
Marketing & Growth
Own demand—across SEO, search, social, and email.
Students plan the message, pick channels, and watch how reviews, seasonality, and brand trust move traffic and orders.
Typical roles
- SEO & Content Lead — improves pages and relevance
- Performance Marketer — runs search/social and tunes timing
- Lifecycle Manager — builds emails that turn first buyers into repeat buyers
What you’ll see
- Channel results tied to the journey (where people progress or drop)
- Reviews and mentions as signals you can act on
- Team comparisons that make next steps obvious
E-commerce & Web Experience
Build the storefront—visual or code.
Use a visual editor for content or an HTML/CSS/JS editor if you teach it. Version safely, use ready-made components, forms and newsletters, then publish with review.
Typical roles
- Site Editor — assembles pages and credible product detail
- Front-End Developer — codes custom blocks with version history
- Merchandising Manager — organizes catalog to lift conversion
What you’ll see
- What changed on the site and how it affected confidence and completion
- Live signals after publish: visits, orders, reviews, delivery status
- A clean workflow: preview → teacher approval → publish
Strategy & Analytics
Connect choices to outcomes.
Read the 8-stage journey, compare funnels, and explain why performance moved—price, proof, timing, or friction—using structured, inspectable insights.
Typical roles
- Business Analyst — tracks progression/abandonment and quality of the journey
- Strategy Lead — prioritizes the next lever (message, channel, price, incentive)
- Brand Analyst — checks consistency and trust signals across assets
What you’ll see
- Clear stalls and spikes with a "what changed, why it mattered" storyline
- Comparable evidence for debriefs across teams and sessions
- A shared language for decisions that sticks beyond the course
Operations & Finance
Keep promises—and the cash healthy.
Choose fulfillment (in-house or partner), model cost-to-serve and delivery time, and link price tests to P&L and cash flow. Sustainability and supplier quality are part of the decision.
Typical roles
- Finance Lead — runs pricing, break-even, budgets, and cash timing
- Operations Lead — selects providers, manages capacity, tracks orders to delivery
- Sustainability & Supplier Analyst — weighs ESG and reliability in sourcing and shipping
What you’ll see
- Own-vs-partner trade-offs in cost, capacity, risk—made explicit
- Order tracking from packed → shipped → delivered, with room to improve
- Price and delivery choices tied back to margin, cash, and satisfaction
Join Beta Program
Get early access to next-generation business simulation. Shape product development and receive early access benefits.
Enterprise Solution
Scale institution-wide with comprehensive analytics, multi-tenant architecture, and full support for all business programs.
Meet the Team
Get to know the team revolutionizing business education. Learn about our vision, expertise, and the journey behind LTW Business Simulator.
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