Everything You Already Teach—Working Together
Students run marketing, finance, and logistics as one system in a safe, dynamic market. They build the site, plan across SEO/search/social/email, set prices, manage cash and delivery—and see cause → effect you can coach in class. One environment where fundamentals are practiced, seen, and discussed.
Meet Your Most Demanding Customers
Dynamic Personality System™ v3.0 creates authentic customer personas that challenge students with real market behaviors. Each customer has unique traits, decision patterns, and evolving preferences that respond to student strategies.
Dynamic Personality System™ v3.0
Customers who evolve—and speak up.
Make a change, and the market answers back. Buyers shift how they browse and buy—and they also leave ratings and comments that reflect the experience, so teams feel like they’re working with a real, changing customer.
Adaptive Decision Engine™ v2.0
What buyers notice—made visible.
An 8-stage journey highlights the cues that drive choice: price & promos, sustainability/ESG, brand familiarity & reviews, and seasonality. It turns scattered signals into a clear next move you can coach.
Dynamic Team Intelligence™ v2.0
Plan, ship, reflect—together, live.
Roles and a shared Kanban keep work flowing; tasks and artifacts are tagged as students act, creating a clear trail. You get a live teacher view of who’s doing what, what’s next, and where to coach.
Enterprise-Grade Educational Intelligence
Professional business simulation technology powered by 35+ AI Roles, delivering real-time student analytics and seamless integration with existing university systems.
Finance in Practice
From price to profit—with cash flow you can explain.
Core ideas become visible: margin, break-even, cash cycle. Students adjust terms, stock, and spend—and watch profit, runway, and risk update in real time.
Logistics in Practice
Promise made, promise kept—by design.
Teams choose how to fulfill: in-house or partner. Capacity, unit cost, delivery time, and eco options all matter—and orders move through real stages the class can track.
Digital Commerce in Practice
Build it your way. Publish with confidence.
Two editing modes for one goal: a working site. Use a visual editor for content, or a code editor (HTML/CSS/JS) if you teach it. Versioning, ready-made components, forms and newsletters, preview and teacher approval included. After publish, real signals appear: visits, orders, reviews, delivery status.
Marketing in Practice
Plan it. Launch it. Learn from real signals.
Students run SEO, search, social and email like a real team—then watch rankings, reviews and orders move. Seasonality, word-of-mouth and competitor moves are in play, so the class debates why results changed, not just that they changed.
Join Beta Program
Get early access to next-generation business simulation. Shape product development and receive early access benefits.
Enterprise Solution
Scale institution-wide with comprehensive analytics, multi-tenant architecture, and full support for all business programs.
Meet the Team
Get to know the team revolutionizing business education. Learn about our vision, expertise, and the journey behind LTW Business Simulator.
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